When a bid is placed, this is the maximum amount a user is willing to bid for the product. Our system will then automatically bid on that users behalf, incrementally increasing the bid to maintain their position as the highest bidder, up to the specified maximum.

When there is an icon indicating 'Auto Bid,' it means our system is actively placing bids for the user based on their maximum bid. This may appear as if users are outbidding themselves, but it's simply a result of the system updating the bid to reflect the users maximum limit.